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	<title>Electromobility - Saascharge</title>
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	<description>Electric vehicle charging station platform</description>
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		<title>Step-by-Step Guide to a Successful EV Charging Pricing Strategy</title>
		<link>https://saascharge.com/step-by-step-guide-to-defining-a-successful-ev-charging-pricing-strategy/</link>
					<comments>https://saascharge.com/step-by-step-guide-to-defining-a-successful-ev-charging-pricing-strategy/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Sun, 27 Jul 2025 16:25:33 +0000</pubDate>
				<category><![CDATA[Charging station]]></category>
		<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[EV charging]]></category>
		<category><![CDATA[Payment]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[E-Mobility]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[eMobility Provider]]></category>
		<category><![CDATA[EV Charging Billing]]></category>
		<category><![CDATA[EV Charging pricing]]></category>
		<guid isPermaLink="false">https://saascharge.com/?p=233610</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="1198" height="600" src="https://saascharge.com/wp-content/uploads/2025/07/EVcharging_pricing_working_blogpost_saascharge_2.png" alt="" title="EVcharging_pricing_working_blogpost_saascharge_2" srcset="https://saascharge.com/wp-content/uploads/2025/07/EVcharging_pricing_working_blogpost_saascharge_2.png 1198w, https://saascharge.com/wp-content/uploads/2025/07/EVcharging_pricing_working_blogpost_saascharge_2-980x491.png 980w, https://saascharge.com/wp-content/uploads/2025/07/EVcharging_pricing_working_blogpost_saascharge_2-480x240.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1198px, 100vw" class="wp-image-233676" /></span>
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				<div class="et_pb_text_inner"><h2><strong>How to Build Value for EV Drivers with Smart Pricing</strong></h2></div>
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				<div class="et_pb_text_inner">Once your charging stations are operational, ensuring energy flow and availability, pricing becomes one of the most critical success factors for your EV charging network. Applying the right pricing strategy not only attracts drivers but also determines the profitability and long-term viability of your sites. In 2019, we explored <a href="https://saascharge.com/what-should-be-the-right-price-to-charge-an-electric-vehicle/">what constitutes a fair price to charge an electric vehicle</a>. In this article, we take it a step further, offering a comprehensive Step-by-Step guide to defining your pricing objectives, identifying key pricing components, and applying and managing prices effectively.</div>
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				<div class="et_pb_text_inner"><h2><strong>1. Define Your Pricing Objectives</strong></h2></div>
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				<div class="et_pb_text_inner">Your pricing strategy should align with your company’s broader strategic goals. Are you aiming for aggressive growth? Differentiation through premium experiences (e.g., ultra-fast DC hubs with lounges)? Or are you a retailer or hotel aiming to drive traffic by offering low charging tariffs? Generally, a pricing strategy balances three components:</p>
<ul>
<li><strong>Costs</strong>: Electricity, including electricity rates, software licensing fees, routine maintenance, customer service, and hardware amortization.</li>
<li><strong>Offer &amp; Demand</strong>: Evaluate the number of available chargers versus the competition and the volume of EV drivers seeking public charging in your area.</li>
<li><strong>Strategic Goals</strong>: Align your pricing strategy with broader company objectives—whether that&#8217;s maximizing usage, promoting loyalty, achieving ROI, or supporting sustainability initiatives.</li>
</ul>
<p>In the EV charging world, we recommend including a fourth pillar: <strong>Charging Station Owner Return</strong> – The most critical stakeholder whose motivations of profit must be managed carefully.</div>
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				<span class="et_pb_image_wrap "><img decoding="async" width="300" height="300" src="https://saascharge.com/wp-content/uploads/2025/07/Pricing_strategy_blog.png" alt="" title="Pricing_strategy_blog" srcset="https://saascharge.com/wp-content/uploads/2025/07/Pricing_strategy_blog.png 300w, https://saascharge.com/wp-content/uploads/2025/07/Pricing_strategy_blog-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px" class="wp-image-233639" /></span>
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				<div class="et_pb_text_inner"><h2><strong>2. Use the Right pricing parameters</strong></h2></div>
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				<div class="et_pb_text_inner">The parameters you choose define how prices are calculated and influence driver behaviour. We group them into three categories:</p>
<h3><strong>A. Standard-Fix Pricing Parameters</strong></h3>
<p>These are the most common and static forms of pricing:</p>
<table style="width: 863px; height: 125px;">
<tbody>
<tr style="height: 23px;">
<td style="width: 133.507px; height: 23px;">
<p data-start="3079" data-end="3135"><strong>Per kWh</strong></p>
</td>
<td style="width: 716.62px; height: 23px;">Energy consumed: the core unit for fairness</td>
</tr>
<tr style="height: 51px;">
<td style="width: 133.507px; height: 51px;"><strong>Per Minute</strong></td>
<td style="width: 716.62px; height: 51px;">Time-based charging, useful to discourage overstays</td>
</tr>
<tr style="height: 51px;">
<td style="width: 133.507px; height: 51px;"><strong>Per Session</strong></td>
<td style="width: 716.62px; height: 51px;">A fixed transaction fee, often applied at session start</td>
</tr>
</tbody>
</table>
<blockquote><p>Combining these with minimum charges or prepaid amounts can optimize both profitability and customer experience.</p></blockquote></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3><strong>B. Time-dependent Pricing Parameters</strong></h3>
<p>These aim to influence charging behaviour over time:</p>
<table style="width: 916px;">
<tbody>
<tr>
<td style="width: 133.414px;"><strong>Time band</strong></td>
<td style="width: 769.711px;">Different tariffs for peak/off-peak hours.</td>
</tr>
<tr>
<td style="width: 133.414px;"><strong>Idle</strong></td>
<td style="width: 769.711px;">Charges per minute begin after a grace period once the battery is full.</td>
</tr>
<tr>
<td style="width: 133.414px;"><strong>Timer</strong></td>
<td style="width: 769.711px;">Charges per minute begin after a set time, regardless of charging status (e.g., 2 hours max)</td>
</tr>
</tbody>
</table>
<p>These models promote turnover but must be used carefully in specific locations (e.g., hotels or overnight stays). </div>
			</div><div class="et_pb_module et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3><strong>C. Dynamic Pricing Parameters</strong></h3>
<p>Unlike fixed pricing models, dynamic pricing reflects the real-time cost of energy, which fluctuates based on supply and demand influenced by factors such as grid capacity, renewable energy production (e.g., solar and wind), and consumption patterns. Types of Dynamic Pricing:</p>
<table style="width: 988px;">
<tbody>
<tr>
<td style="width: 131.644px;"><strong>Load-Based Pricing</strong></td>
<td style="width: 843.484px;">Pricing varies based on the load capacity used. Higher power output (e.g., 150kW vs. 22kW) may justify a higher rate due to infrastructure demands.</td>
</tr>
<tr>
<td style="width: 131.644px;"><strong>Cost-Based Pricing</strong></td>
<td style="width: 843.484px;">Prices are calculated using a spot-price model, typically by applying a margin on top of real-time electricity market rates.</td>
</tr>
</tbody>
</table>
<blockquote><p>⚡️ EV charging can represent <strong>up to one-third of a household’s daily energy use</strong>. By 2040, <strong>15–20% of household consumption</strong> could come from EVs. This makes <strong>smart pricing models essential</strong> for balancing demand, energy costs, and grid pressure.</p></blockquote></div>
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				<div class="et_pb_text_inner"><h2></h2>
<h2><strong>3. Price Application: How to Apply the Prices</strong></h2>
<p>While EV drivers see a single final price, the application model—how and where prices are set in your backend—impacts personalisation, competitiveness, and flexibility. You can choose to apply prices at either the charging station level or EV driver level.</p>
<p>&nbsp;</p>
<h3><strong>EV driver price level – Consumer-oriented</strong></h3>
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<td style="width: 380.521px; text-align: center; height: 30px;"><strong>Pros</strong></td>
<td style="width: 366.597px; text-align: center; height: 30px;"><strong>Cons</strong></td>
</tr>
<tr style="height: 99px;">
<td style="width: 380.521px; height: 99px;">
<ul>
<li>Allows personalisation per driver or group</li>
<li>Enables loyalty programs and special tariffs</li>
<li>Potential for higher margin via targeted pricing</li>
</ul>
</td>
<td style="width: 366.597px; height: 99px;">
<ul>
<li>Requires more advanced software and processes</li>
<li>Can be harder to communicate and manage</li>
</ul>
</td>
</tr>
</tbody>
</table></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="500" height="324" src="https://saascharge.com/wp-content/uploads/2025/07/EV_driver_pricing_blog.png" alt="" title="EV_driver_pricing_blog" srcset="https://saascharge.com/wp-content/uploads/2025/07/EV_driver_pricing_blog.png 500w, https://saascharge.com/wp-content/uploads/2025/07/EV_driver_pricing_blog-480x311.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-233649" /></span>
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				<div class="et_pb_text_inner"><h3><strong>Charging Station price level – Operator Oriented</strong></h3>
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<td style="text-align: center; width: 380.556px;"><strong>Pros</strong></td>
<td style="text-align: center; width: 368.565px;"><strong>Cons</strong></td>
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<td style="width: 380.556px;">
<ul>
<li>Simple to manage and standardise</li>
<li>Easier to maintain operationally</li>
</ul>
</td>
<td style="width: 368.565px;">
<ul>
<li>Limits personalization</li>
<li>Less effective for loyalty or high-value customer segmentation</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p>Most platforms today default to station-level pricing for simplicity. However, we recommend systems like the Saascharge platform that enable EV driver-level pricing for maximum flexibility and customer engagement.</div>
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				<div class="et_pb_text_inner"><h2><strong>4. Managing &amp; Monitoring your prices</strong></h2>
<p>EV charging prices are only effective when they are <strong data-start="264" data-end="311">actively managed and continuously optimised</strong>. A successful pricing strategy requires both <strong data-start="357" data-end="378">internal analysis</strong> and <strong data-start="383" data-end="408">external benchmarking</strong> on an ongoing basis.</p>
<h3><strong>Internal Analysis</strong></h3>
<p><strong> </strong>This involves analysing your own network’s charging data. Robust reporting and data analysis capabilities are essential to assess:</p>
<ul>
<li data-start="589" data-end="653"><strong data-start="589" data-end="609">Traffic patterns</strong> – Daily, weekly, or seasonal usage trends</li>
<li data-start="656" data-end="719"><strong data-start="656" data-end="677">Charging behaviour</strong> – Duration of sessions, energy consumed</li>
<li data-start="722" data-end="790"><strong data-start="722" data-end="739">User behaviour</strong> – Time of day, frequency of visits, repeat users</li>
</ul>
<p>These insights help you fine-tune pricing at the site level and adapt your strategy to driver habits and demand.</p>
<h3><strong>External Benchmarking</strong></h3>
<p><strong> </strong>This involves evaluating how your pricing compares to others in the market. Key areas to monitor include:</p>
<ul>
<li data-start="1043" data-end="1113"><strong data-start="1043" data-end="1065">Competitor pricing</strong> – What nearby charging providers are charging</li>
<li data-start="1116" data-end="1183"><strong data-start="1116" data-end="1133">Charger types</strong> – Types and power levels offered by competitors</li>
<li data-start="1186" data-end="1270"><strong data-start="1186" data-end="1209">Market expectations</strong> – Regional pricing norms and evolving consumer perceptions</li>
</ul>
<p>While specialised services can provide competitive pricing intelligence, building an <strong data-start="1357" data-end="1408">internal process for regular price benchmarking</strong> is essential for long-term market positioning and profitability.</div>
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				<div class="et_pb_text_inner"><h2><strong>Final Thoughts: What&#8217;s the &#8220;Right&#8221; Price?</strong></h2>
<p>There is no one-size-fits-all price. The right price:</p>
<ol>
<li data-start="6082" data-end="6134"><strong data-start="6082" data-end="6107">Encourages EV drivers</strong> to charge at your location</li>
<li data-start="6138" data-end="6194"><strong data-start="6138" data-end="6158">Maximises return</strong> for your business and station hosts</li>
</ol>
<p data-start="6196" data-end="6399">Example:<br data-start="6204" data-end="6207" />At a hotel, applying idle fees may deter guests from staying overnight. However, at a busy Super-Fast Charging hub, combining per-kWh pricing with a time limit or idle fee may boost turnover and revenue.</p>
<blockquote>
<p data-start="6401" data-end="6578">Pricing isn’t just a cost; it’s a <strong data-start="6434" data-end="6452">strategic tool</strong>. Use it to <strong data-start="6464" data-end="6501">guide behaviour, boost utilisation</strong>, and ultimately <strong data-start="6518" data-end="6577">deliver value to both drivers and infrastructure owners</strong>.</p>
</blockquote>
<p>Next comes the billing and invoicing phase, where you can unlock further opportunities with discounts, loyalty programs, and promotional offers. We’ll cover that in our next post. Stay tuned and follow Saascharge for more insights.</div>
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			</div><p>The post <a href="https://saascharge.com/step-by-step-guide-to-defining-a-successful-ev-charging-pricing-strategy/">Step-by-Step Guide to a Successful EV Charging Pricing Strategy</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>Saascharge is Offering Consultancy to its EV Charging Partners with the Access Portal</title>
		<link>https://saascharge.com/saascharge-is-offering-consultancy-to-its-ev-charging-partners-with-the-access-portal/</link>
					<comments>https://saascharge.com/saascharge-is-offering-consultancy-to-its-ev-charging-partners-with-the-access-portal/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Mon, 13 Jan 2025 00:58:27 +0000</pubDate>
				<category><![CDATA[API]]></category>
		<category><![CDATA[Charging access]]></category>
		<category><![CDATA[Charging station]]></category>
		<category><![CDATA[Company development]]></category>
		<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[Energy management]]></category>
		<category><![CDATA[eRoaming]]></category>
		<category><![CDATA[Payment]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Saascharge Partner]]></category>
		<category><![CDATA[backend]]></category>
		<category><![CDATA[Charging Station Operator]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[eMobility Saas platform]]></category>
		<category><![CDATA[EV charging market development]]></category>
		<guid isPermaLink="false">https://saascharge.com/?p=232935</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_1 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1024" height="576" src="https://saascharge.com/wp-content/uploads/2025/01/Saascharge_consultancy.jpg" alt="" title="Saascharge_consultancy" srcset="https://saascharge.com/wp-content/uploads/2025/01/Saascharge_consultancy.jpg 1024w, https://saascharge.com/wp-content/uploads/2025/01/Saascharge_consultancy-980x551.jpg 980w, https://saascharge.com/wp-content/uploads/2025/01/Saascharge_consultancy-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" class="wp-image-232938" /></span>
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				<div class="et_pb_text_inner"><p>At Saascharge, we believe that collaboration and knowledge sharing are the keys to thriving in the fast-paced EV charging industry. Staying informed is critical with new protocols (e.g., OCPP 2.0, ISO 15118, AI energy load prediction…), market entrants, and increasingly complex billing concepts. When new market players start or migrate to a new platform—whether their own or the Saascharge platform—the industry landscape can be overwhelming. This makes continuous access to best practices and use cases essential for success.</p>
<p>As a specialized and independent EV charging SaaS platform, Saascharge has developed a collaborative approach with our partners. By sharing insights and strategies, we help them remain competitive in their respective segments, whether targeting the hospitality sector (e.g., hotels, restaurants), the retail industry (e.g., shopping malls, stores), real estate, or fleet management. Now, we’re taking this a step further with the launch of the Saascharge Access Portal, designed to share: a centralized platform that simplifies access to key resources and supports scalability like no other in the EV charging industry.</p>
<ul>
<li><strong>Product Updates</strong></li>
<li><strong>Latest Market News</strong></li>
<li><strong>Training Documentation</strong></li>
<li><strong>Sales Materials</strong> (e.g., EV charging presentations for EMPs and CPOs)</li>
<li><strong>Direct Support Access</strong></li>
<li>And more&#8230;</li>
</ul></div>
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				<span class="et_pb_image_wrap "><img decoding="async" src="https://saascharge.com/wp-content/uploads/2025/01/Saascharge_access_portal.png" alt="" title="Saascharge_access_portal" srcset="https://saascharge.com/wp-content/uploads/2025/01/Saascharge_access_portal-e1736730227477.png 780w, https://saascharge.com/wp-content/uploads/2025/01/Saascharge_access_portal-480x340.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 780px, 100vw" class="wp-image-232946" /></span>
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				<div class="et_pb_text_inner"><h2><strong>How Do We Support Your EV Charging Network Objectives?</strong></h2>
<p>The EV charging market thrives on scalability and resource optimization. Maximizing transactions per charging point is essential. To achieve this, chargers need to be highly visible, easily locatable, and competitively priced for users searching for charging facilities. Once users arrive, delivering a seamless charging experience—accessible to both registered and non-registered EV drivers—is crucial.</p>
<p><span style="box-sizing: border-box; margin: 0px; padding: 0px;">Achieving these objectives involves many processes. At Saascharge, we are committed to sharing these processes openly with our active customers and partners through the <strong>Access Portal</strong>.</span></p>
<p>For instance, consider a company electrifying its fleet. The process begins with defining the required capacity and understanding the charging patterns: <strong>When does charging need to occur?</strong> Next, decisions must be made about the type of charging hardware—whether AC or DC—and the necessary power load. Additionally, the organization must consider:</p>
<ul>
<li><strong>Multi-purpose usage:</strong> Can the chargers also serve employees or guests?</li>
<li><strong>Pricing structures:</strong> What pricing conditions should apply to each consumer group?</li>
<li><strong>Home charging:</strong> How can home chargers for company cars be managed effectively?</li>
<li><strong>International eRoaming:</strong> Should eRoaming be enabled for cross-border transactions?</li>
<li><strong>Access methods:</strong> What types of access are most suitable—RFID and Plug &amp; Charge for the fleet, a smartphone app for employees, or QR code-based web access for guests?</li>
</ul>
<p>These are just a few of the detailed, step-by-step analyses we support as part of our consultative approach.</p>
<blockquote>
<p><em>&#8220;Sharing is winning. We believe that using platform functions alone isn’t enough. Setting up the right charging solution with the most competitive pricing tailored to your company’s needs can be a game changer—especially when applied with a strategic approach. That’s what we aim to support through our sessions and guides.&#8221;</em><br />– Richard Albrecht, Saascharge CEO</p>
</blockquote>
<p>Let’s work together to make EV charging in 2025 the best experience possible. Contact us today to learn more or access the portal!</p></div>
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			</div><p>The post <a href="https://saascharge.com/saascharge-is-offering-consultancy-to-its-ev-charging-partners-with-the-access-portal/">Saascharge is Offering Consultancy to its EV Charging Partners with the Access Portal</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>Meeting the Rising Demand for Public EV Charging Stations in America</title>
		<link>https://saascharge.com/meeting-the-rising-demand-for-public-ev-charging-stations-in-america/</link>
					<comments>https://saascharge.com/meeting-the-rising-demand-for-public-ev-charging-stations-in-america/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Wed, 01 Jul 2020 20:31:44 +0000</pubDate>
				<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[Electric vehicle]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[eRoaming]]></category>
		<category><![CDATA[EV charging]]></category>
		<category><![CDATA[OCPI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[charging station]]></category>
		<category><![CDATA[Charging Station Operator]]></category>
		<category><![CDATA[E-Mobility]]></category>
		<category><![CDATA[electric vehicle charging]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[EVSE]]></category>
		<guid isPermaLink="false">https://saascharge.com/?p=30224</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_2 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><p>Cars are back on the road! It’s time to speak about the rising Demand for Public EV Charging Stations in America, which is the title of the next happy hour organised by Women in Cleantech and Sustainability and Marin Energy &amp; Transportation Group.</p>
<p>What are the biggest challenges of EV charging in the US? How does public connected charging stations work? Who should lead this transformation? These are the topics that <a class="share-update-card__update-text-link public-post__update-text-link" href="https://www.linkedin.com/in/richardalbrechtinnovation?trk=public-post_share-update_update-text" target="_blank" rel="nofollow noopener noreferrer" data-tracking-control-name="public-post_share-update_update-text" data-tracking-will-navigate="">Richard Albrecht</a>, Founder &amp; CEO will have the opportunity to address in this session!</p>
<p>Get seated, prepare your refreshments and join us Thursday, July 16, 2020, at 5 pm PT for this Virtual Happy Hour! Please, book your event now! The event has a small entry fee but as friends and partners of Saascharge, you can benefit from 30% discount with this code. Please contact us for further information.</p></div>
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				<a href="https://www.eventbrite.com/e/meeting-the-rising-demand-for-public-ev-charging-stations-in-america-tickets-110842689468" target="_blank"><span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="540" src="https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV.jpg" alt="" title="Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV" srcset="https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV.jpg 1080w, https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV-300x150.jpg 300w, https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV-1024x512.jpg 1024w, https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV-768x384.jpg 768w, https://saascharge.com/wp-content/uploads/2020/07/Eventbride_women_in_cleantech_happyhour_meeting_rising_demand_in_EV-570x285.jpg 570w" sizes="(max-width: 1080px) 100vw, 1080px" class="wp-image-30236" /></span></a>
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			</div><p>The post <a href="https://saascharge.com/meeting-the-rising-demand-for-public-ev-charging-stations-in-america/">Meeting the Rising Demand for Public EV Charging Stations in America</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>What should be the right price to charge an electric vehicle?</title>
		<link>https://saascharge.com/what-should-be-the-right-price-to-charge-an-electric-vehicle/</link>
					<comments>https://saascharge.com/what-should-be-the-right-price-to-charge-an-electric-vehicle/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Fri, 11 Oct 2019 23:01:55 +0000</pubDate>
				<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[eRoaming]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[E-Mobility]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[EVSE]]></category>
		<category><![CDATA[MSP]]></category>
		<guid isPermaLink="false">https://saascharge.com/?p=29889</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_3 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1200" height="1200" src="https://saascharge.com/wp-content/uploads/2019/10/right_price.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/10/right_price.jpg 1200w, https://saascharge.com/wp-content/uploads/2019/10/right_price-150x150.jpg 150w, https://saascharge.com/wp-content/uploads/2019/10/right_price-300x300.jpg 300w, https://saascharge.com/wp-content/uploads/2019/10/right_price-768x768.jpg 768w, https://saascharge.com/wp-content/uploads/2019/10/right_price-1024x1024.jpg 1024w, https://saascharge.com/wp-content/uploads/2019/10/right_price-1080x1080.jpg 1080w, https://saascharge.com/wp-content/uploads/2019/10/right_price-90x90.jpg 90w, https://saascharge.com/wp-content/uploads/2019/10/right_price-570x570.jpg 570w, https://saascharge.com/wp-content/uploads/2019/10/right_price-380x380.jpg 380w, https://saascharge.com/wp-content/uploads/2019/10/right_price-285x285.jpg 285w" sizes="(max-width: 1200px) 100vw, 1200px" class="wp-image-29893" /></span>
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				<div class="et_pb_text_inner"><p>Public charging networks are growing all over the world but are they competitive? Of course, all marketing managers will surely promote the performance of charging station with great power output, coverage with number of charging points, great services with smartphone applications and 24/7 hotline. Despite all these parameters, Pricing is often underestimated as if EV drivers should be thankful to have access to public charging stations. This is often the case when new markets are opening but will quickly change when competition arise. Thankfully, this is already happening in multiple eMobility markets. The upcoming interconnection of charging station networks thanks to eRoaming solutions do offer access to thousands of public charging points all over Europe. When you get access to almost the same product, pricing become highly strategical! So, what should be the right price?</p>
<p>Let’s first try to understand the elements to determine a charging price:</p>
<ol>
<li>Costs: Energy, service and infrastructure</li>
<li>Offer and Demand: Driver readiness to pay for charging</li>
<li>Strategy: Competition, tactics and goals</li>
</ol></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_16  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>What are the cost of public charging?</strong></h2>
<p>The cost of public charging is depending of all elements needed for a driver to stop and charge a car. In a gasoline station we would calculate the brute price of oil, refinery costs and finally different taxes and a margin to cover all running costs (location, salaries, infrastructure and payment system…).</p>
<p>In the electricity world, we don’t have to refine the product, we just have to deliver it with the right power and that depends of the infrastructure and the way we can access it. The biggest difference with gazonline is that public EV charging networks are organised around a “Service provider” structure which makes them closer to Mobile operators than a gaz station model.</p>
<p>Here is a representation of the structure and all elements that you have to take into account to run a public charging network:</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="898" height="617" src="https://saascharge.com/wp-content/uploads/2019/10/charging_infrastructure.png" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/10/charging_infrastructure.png 898w, https://saascharge.com/wp-content/uploads/2019/10/charging_infrastructure-300x206.png 300w, https://saascharge.com/wp-content/uploads/2019/10/charging_infrastructure-768x528.png 768w" sizes="(max-width: 898px) 100vw, 898px" class="wp-image-29894" /></span>
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				<div class="et_pb_text_inner"><p>Next to these, you have to take into account all commercialisation costs to acquire and manage drivers and owners of charging stations and of course the electricity costs.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_18  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Offer and demand: Driver readiness to pay? </strong></h2>
<p>Despite a growing eMobility service provider competition with a variety of prices, the biggest benchmark remains the retail price of electricity. Basically, what drivers are paying at home to charge a car. This is rather unusual in comparison to the gasoline world and makes Drivers less dependent to public charging network. At least for a radius of 150 to 500 km where customer have to charge a car and may more interested about the location, ease of use (access, payment) and charging time (power output) rather than the price. It means that they are quality oriented but not ready to pay fantasy prices and would compare eMobility provider offers.</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_19  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Strategy: How do you want to charge your customers?</strong></h2>
<p>The concept and way of billing is strategical. The objective is to gain, retain and finance Charging station investors. We can already see 2 major pricing concepts and various pricing types.</p>
<p><strong style="font-family: Montserrat, Helvetica, Arial; font-size: 20px; font-style: normal;">Pricing concepts:</strong></p>
<p><strong></strong></p>
<h3><strong style="font-family: Montserrat, Helvetica, Arial; font-size: 16px; font-style: normal;">1. Per station-based pricing</strong></h3></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1549" height="2066" src="https://saascharge.com/wp-content/uploads/2019/10/gasonline_pricing-1.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/10/gasonline_pricing-1.jpg 1549w, https://saascharge.com/wp-content/uploads/2019/10/gasonline_pricing-1-225x300.jpg 225w, https://saascharge.com/wp-content/uploads/2019/10/gasonline_pricing-1-768x1024.jpg 768w, https://saascharge.com/wp-content/uploads/2019/10/gasonline_pricing-1-1080x1440.jpg 1080w" sizes="(max-width: 1549px) 100vw, 1549px" class="wp-image-29896" /></span>
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				<div class="et_pb_text_inner"><p>The benefit of this model is that owners of charging stations can define price schemes according to their needs. For example, a low pricing policy, to attract customers for other services (e.g. restaurant, coffee clients…) or a progressive pricing per minute to encourage drivers to free up charging stations for the next driver. The weakness is that it does generate a multitude of prices which can only be checked over a smart phone application. We can compare this pricing concept with the gas station model where prices can be openly set. There are however 3 massive differences:</p></div>
			</div>
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				<div class="et_pb_text_inner"><ul>
<li>1<sup>st</sup> Gas station prices are clearly indicated on the facilities. You do not have to open a smartphone application to check prices</li>
<li>2<sup>nd</sup> Way of billing per litre or gallon is always the same. There is no multiplicity of type of pricing such as minimum amount, setup or per minute billing.</li>
<li>3<sup>rd</sup> price disparity is very low. eMobility drivers have to count with charging prices with differences of almost single to double in a radius of a few miles.</li>
</ul></div>
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				<div class="et_pb_text_inner"><h4><strong>2. Network pricing </strong></h4>
<p>&nbsp;</p></div>
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				<div class="et_pb_text_inner"><p><span style="text-decoration: underline;">Country with Zones</span>:</p></div>
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				<div class="et_pb_text_inner"><p>The network pricing is in reference to telecommunication type of companies. The service provider, respectively the, EMP defines prices depending of geographical zones or charging station networks. It’s a network to network type of pricing with fix type of pricing per area, which could be local, national or international countries.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="346" height="468" src="https://saascharge.com/wp-content/uploads/2019/10/zoning_prices_per_countries.png" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/10/zoning_prices_per_countries.png 346w, https://saascharge.com/wp-content/uploads/2019/10/zoning_prices_per_countries-222x300.png 222w" sizes="(max-width: 346px) 100vw, 346px" class="wp-image-29897" /></span>
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				<div class="et_pb_text_inner"><p>In summary, the difference of both prices is about the logic of pricing calculation from the Driver or from the Charging Station. I tend to prefer the pricing approach from the Driver which is the customer of these networks. </p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_26  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="text-decoration: underline;">Billing plan types</span>:</p>
<p>Billing plan types are about the way drivers can be billed for charging transactions. There are a lot of possibilities depending on system capabilities, regulation and goals.</p>
<table>
<tbody>
<tr>
<td width="113">Per kW</td>
<td width="488" style="text-align: left;">Effective billing based on charging quantity</td>
</tr>
<tr>
<td width="113">Per minute</td>
<td width="488" style="text-align: left;">Ideal if you want to motivate drivers to free up charging facilities once the car is fully charged or to comply with countries regulations</td>
</tr>
<tr>
<td width="113">Per transaction/Setup</td>
<td width="488" style="text-align: left;">One-time cost generally used to simplify billing (e.g. SMS services)</td>
</tr>
</tbody>
</table>
<p>All these prices have a reason to exist. However, the best way could be a mix of all these pricing types. For examples, this charging plan that I have seen recently in the US:<br /> – Setup to give access to the charger<br /> – Per kW until the car is charged<br /> – Per minute for all remaining time after completion of the charging process</p></div>
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			</div><p>The post <a href="https://saascharge.com/what-should-be-the-right-price-to-charge-an-electric-vehicle/">What should be the right price to charge an electric vehicle?</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>Vehicle2grid analysis: Can I borrow your car battery to manage and store energy?</title>
		<link>https://saascharge.com/vehicle2grid-analysis-can-i-borrow-your-car-battery-to-manage-and-store-energy/</link>
					<comments>https://saascharge.com/vehicle2grid-analysis-can-i-borrow-your-car-battery-to-manage-and-store-energy/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Tue, 06 Aug 2019 19:42:10 +0000</pubDate>
				<category><![CDATA[Battery Storage]]></category>
		<category><![CDATA[Energy management]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Photovoltaic]]></category>
		<category><![CDATA[V2G]]></category>
		<category><![CDATA[EES]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[Vehicle-to-grid]]></category>
		<guid isPermaLink="false">https://saascharge.com/?p=29853</guid>

					<description><![CDATA[]]></description>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1024" height="512" src="https://saascharge.com/wp-content/uploads/2019/08/V2G_picture_linkedin.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/08/V2G_picture_linkedin.jpg 1024w, https://saascharge.com/wp-content/uploads/2019/08/V2G_picture_linkedin-300x150.jpg 300w, https://saascharge.com/wp-content/uploads/2019/08/V2G_picture_linkedin-768x384.jpg 768w, https://saascharge.com/wp-content/uploads/2019/08/V2G_picture_linkedin-570x285.jpg 570w" sizes="(max-width: 1024px) 100vw, 1024px" class="wp-image-29856" /></span>
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				<div class="et_pb_text_inner"><p>Would you use your car battery to store electricity for your home or for your energy provider? This simple question summarises the perception of vehicle-to-grid (V2G) for EV drivers. This concept is, of course, more complicated than it seems and raises a lot of questions; How does it work? Is it practical? What do I get out of it? Does it degrade the life of my battery? The purpose of this article is to answer these questions and to analyse the challenges and success factors.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>What is the purpose of V2G?</strong></h2>
<p>To understand the purpose of vehicle-to-grid, we have to understand the challenges that the energy market is currently facing with growing production of intermittent type of energies such as photovoltaic and wind turbines. As these renewable energies do have an unforeseeable production of energy due to unpredictable weather conditions (wind, sun, temperature), utilities have to stabilise the lake or surplus of electricity on the market. The idea is to store the excess of energy and use the capacity of these batteries to stabilise the grid (electricity network). Electric vehicles or let say &#8220;batteries on wheels&#8221; with 20 to 100 kWh storage capacity could potentially become an interesting alternative to accommodate the electricity grid. Especially, if we consider that EV&#8217;s are stationary for more than 90% of the time.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>How does it work?</strong></h2>
<p>Vehicle2grid is a solution in which an electric vehicle is connected to an energy grid and share electricity depending on market demand. The charging Station has the role to manage bi-directional electricity flows. All these systems are interconnected and included in a smart grid solution.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1436" height="504" src="https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema.jpg 1436w, https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema-300x105.jpg 300w, https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema-768x270.jpg 768w, https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema-1024x359.jpg 1024w, https://saascharge.com/wp-content/uploads/2019/08/v2g_smartgrid_pics_schema-1080x379.jpg 1080w" sizes="(max-width: 1436px) 100vw, 1436px" class="wp-image-29857" /></span>
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				<div class="et_pb_text_inner"><p>2 terms are frequently used to describe the structure of V2G:</p>
<ul>
<li>Smart Grid: This is a generic term to explain the intelligence components to manage the production and demand of electricity over multiple devices (e.g. Smart Meters).</li>
<li>Load Balancing: This term describes the distribution of electricity workloads across the car battery and the grid.</li>
</ul>
<p>Basically, when the production of solar or wind energy will be at its peak and the demand at its lowest, the smart grid would feed the car battery and use this energy when needed.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>What are the consumer benefits? </strong></h2>
<p>At a first glance, the whole concept seems to benefit more energy companies than EV drivers. However, some costs and security advantages have to be mentioned. Especially, if it is used at home in combination with a photovoltaic installation.</p>
<ul>
<li><strong>Financial benefits</strong> with the possibility to reduce electricity costs by storing electricity obtained at lower prices (off-peak times), for a later usage when the demand and cost are higher (Peak times).</li>
<li><strong>Lower kWh price</strong> on public Charging Networks when used on important parking facilities as we can see in this <a href="http://telematicsnews.info/2017/05/08/nissan-tests-vehicle-to-grid-v2g-in-italy/">Nissan Italian experiment</a>.</li>
<li><strong>Security</strong> in a home usage (vehicle-to-home) context, the car battery could be used as redundancy or to avoid availability losses on the grid.</li>
</ul></div>
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				<div class="et_pb_text_inner"><h2><strong>What are the V2G challenges? </strong></h2>
<p>Vehicle-to-Grid is a complex solution which has to face multiple service and market challenges.</p>
<p><strong>1. Practicability &#8220;Ease of use&#8221;: </strong></p>
<p>Such a service could require the management of multiple parameters. What is the battery level that you would be ready to share? When do you need the full capacity of your battery back? An easy way to solve this challenge would be to set limits and get never lower than 70 or 80% of your battery levels. In other words, the driver shall be able to park and get away with sufficient energy without constant configuration. I would recommend a minimum setup with the battery threshold that you are ready to allocate. Any further configuration based on timing or amount of authorised cycles would be too complex to manage. The objective is to use your car without further worries.</p>
<p><strong>2. Battery deterioration (EV value loss):</strong></p>
<p>Frequent charging cycles (charge and discharge) can harm your car batteries. It does mean that your EV would lose capacity. However, if the battery is used in certain conditions (e.g. with a threshold) it could even increase the life of the battery according to <a href="http://www.sciencedirect.com/science/article/pii/S0360544217306825?via%3Dihub#!">study from the University of Warwick</a>. Nevertheless, any user of a smartphone or laptop would seriously doubt such a study. We should rather care about the amount of charging/discharging cycles per session. Car batteries are also aimed to resist fare more cycles than needed.</p>
<p><strong>3. Compliant electric vehicle for V2G:</strong></p>
<p>EV&#8217;s has to be compatible for multi-directional charging in a V2G environment. It means that these cars have to be equipped with a compatible inverter which isn&#8217;t the case for all car models. Cars such as the Nissan Leaf or other Asian brands (Mitsubishi, Kia, &#8230;) ) with CHAdeMO connection do already fulfil these conditions. Secondly, an EV has to be furnished with a substantial battery size to support a loss of capacity after a V2G charging session. For example, a loss of 20 to 30% capacity when you have a maximum driving range of 150 km could be critical.</p>
<p><strong>4. Attractive and smart kWh pricing:</strong></p>
<p>The potential deterioration of a car battery and the fact that you may not have a full charge at the reception of your EV must be compensated.</p>
<ul>
<li>The first principle is that the kWh delivered on top of your initial charging level must be significantly cheaper than a standard Public charging session.</li>
<li>The second principle is the uncomplicated pricing structure. It should be logical to offer financial compensation (negative billing) when the level of your battery is lower than when you initially brought</li>
</ul>
<p><strong>5. Smart system costs for utilities:</strong></p>
<p>Vehicle2grid solution with Smart grid components and applications for drivers is expensive. Return on invest could become challenging for utilities if the service is not widely used. We would, therefore, need millions of EV drivers to make it worth<strong>.</strong></p>
<p><strong>6. Competition with storage battery (EES):</strong></p>
<p>The cost of Lithium batteries could decrease up to 50% in the next 5 years. We can, therefore, expect that important EES storage sites and homes could be equipped with batteries in the future. Consumers would then rather invest in home batteries than using EVs for storage. This is probably the direction that Tesla is taking with the Powerwall product.</p>
<p><strong>7. Too low Market price of electricity:</strong></p>
<p>Current kWh market price in central Europe is too low to motivate drivers to make an effort to optimise energy consumptions. The financial benefits of lending an EV battery for storage purposes is too weak against service constraints and potential early amortization of the vehicle.</p></div>
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				<div class="et_pb_text_inner"><h2><strong>How can we make it successful? </strong></h2>
<p>General success factors of V2G for consumers are in relation to market drivers of electrical energy storage (EES) which is described in this <a href="http://ralconcept.com/2017/03/09/home-energy-storage-10-market-drivers-to-make-it-a-mass-market-product/">article of March 2017</a>. Next to the challenges that this technology has to overcome, here are four main factors to make it successful:</p>
<ol>
<li><strong>Size of batteries:</strong> EV batteries have to become more consequent to absorb a temporary loss of capacity or slow degradation (e.g. above 80 kWh)</li>
<li><strong>Ease of use:</strong> This service has to be straightforward and easy to use for drivers. It means no systematic configuration of multiple parameters to ensure a safe journey back home.</li>
<li><strong>Attractive pricing:</strong> An attractive kWh shall be offered to compensate the unpleasantness of EV battery and reduce battery capacity.</li>
<li><strong>Think Big:</strong> We need mighty numbers of EVs (30-40% EV market penetration) on the road to make the investment valuable with massive infrastructure and facilities.</li>
</ol>
<p>As of today&#8217;s, question of V2G success, there are too many hurdles and market changes to expect! I am therefore not yet convinced with this concept but in 10 years with a tense energy market and growing numbers of EVs, I might change my mind. What about you?</p></div>
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			</div><p>The post <a href="https://saascharge.com/vehicle2grid-analysis-can-i-borrow-your-car-battery-to-manage-and-store-energy/">Vehicle2grid analysis: Can I borrow your car battery to manage and store energy?</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>What are the most important characteristics of a public EV charging network?</title>
		<link>https://saascharge.com/what-are-the-most-important-characteristics-of-a-public-ev-charging-network/</link>
					<comments>https://saascharge.com/what-are-the-most-important-characteristics-of-a-public-ev-charging-network/#comments</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Tue, 06 Aug 2019 17:41:29 +0000</pubDate>
				<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[E-Mobility]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[eRoaming]]></category>
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				<div class="et_pb_text_inner"><p><small>Image courtesy of Juice Technology AG.</small></p>
<p>Electric vehicle public charging Networks are more than just charging stations set randomly in an area. The prime objective is to support EV drivers with reliable, available and fast charging. In my last February blog post, I was referring to the <a href="https://saascharge.com/what-is-a-public-ev-charging-network-and-how-does-it-work/">concept of a public charging network</a>, here we are talking about general characteristics. This post is based on my experience working for a public charging Network and frequent exchanges with market players. From technical aspects to the business model, the idea is to give an overview of what a public network shall be composed of.</p>
<h3><strong>1. Charging Efficiency: Time to get you going</strong></h3>
<p>The speed of charging is important but not always essential, it has to be adapted to the situation. For example, charging a car overnight would be acceptable if the charging point is in a hotel. On the other hand, if you are stopping at a highway service area, you would expect to get a fast-charging station able to get you going in 10 to 15 minutes. That’s why the industry has come up with the following segmentation:</p>
<ol>
<li>Coffee and Charge: 15 to 20 minutes for a full charging process / Power around 50 to 150 kW</li>
<li>Shop and Charge: 1 to 2 hours for a full charging process / Power around 22 kW</li>
<li>Sleep and Charge: 6 to 8 hours for a full charging process / Power around 3.6 kW</li>
</ol>
<p>It has to be noticed that the time of charging is indicative and depends on car type and battery size.</p>
<h3><strong>2. Charging Cable Plug compatibility</strong></h3>
<p>There are currently different charging standards which are being used in the EV market. DC (Direct current) charging for fast charging and AC (Alternative Current) with lower capabilities. These are the different available systems:</p>
<ul>
<li>CHAdeMO: DC</li>
<li>CCS (Combined Charging System): DC</li>
<li>Type 2: AC</li>
</ul>
<p>European and North American car maker are investing more in type 2 and CCS cables rather than CHAdeMo which is currently used by the Asian competitors. We could expect an uniformisation but this is unlikely to happen in the next 5 years. That&#8217;s why <u>charging stations shall be compatible with multiple socket formats</u>.</p>
<h3><strong>3. Diverse Access solution</strong></h3>
<p>E-mobility Providers offering public charging Station access to Drivers, generally propose 2 types of identification systems for subscribers; RFID cards and/or QR code that can be used with a Smartphone Applications. Mobile SMS or NFC (Near Field Communication) are used by “pay as you go” consumers. As the market is not yet set, the idea is to be compatible with a broad type of access technologies.</p>
<h3><strong>4. Location, location, location</strong></h3>
<p>A great location is a key element of a public EV charging network. It is even more significant than with traditional Gaz stations because a fast charging process can take 15 to 120 minutes. It is, therefore, essential that these charging Points are based in areas with activities such as coffee shops, Restaurants, businesses or leisure facilities.</p>
<h3><strong>5. Network Interoperability: Open to access and be accessed </strong></h3>
<p>EV public charging networks shall be open for a maximum of drivers. The interconnection via Roaming Platforms such as Saascharge eRoaming or/and directly via a peer to peer roaming protocol with the Open Charge Point Interface (OCPI) are crucial for the comfort of drivers. This will increase the amount of charging possibilities and improve the adoption of EVs. Profitability of charging stations will also benefit from this additional frequentation.</p>
<h3><strong>6. C</strong><strong>harging Points numbers</strong></h3>
<p>Taking into account that a car could occupy a charging spot for a while and that this technology is still fragile, a multiplicity of charging points matters! This could, however, be improved with a booking of charging location but this is not a practical concept (not ideal when a driver is late due to traffic jam). it is, therefore, important to follow the utilisations of charging stations and plan the construction of additional points accordingly.</p>
<h3><strong>7. Smart pricing model</strong></h3>
<p>Affordable and smart pricing model could encourage drivers to use more often public charging facilities. Some E-mobility Providers (EMP) set prices per charging Stations while other define prices per networks.  A smart pricing has to be uncomplicated, attractive and transparent. That&#8217;s why I do prefer a network pricing approach rather than a &#8220;gaz station&#8221; type of model.</p>
<p>Examples of pricing:</p>
<ul>
<li>Flexible kWh or minute transaction billing with subscriptions or “pay as you go” type of pricing.</li>
<li>Differentiated prices for local or national usage which is ideal for urban drivers using exclusively public EV charging infrastructure.</li>
</ul>
<h3><strong>8. Customer Service</strong></h3>
<p>Customer service for drivers is essential considering that EVs and public charging Stations are still new technologies with high complexities. Cases such as blocked cable or system breakdown have to be solved as soon as possible. We are not in the Apple world where Software and Hardware are manufactured by the same company and work perfectly together. Cars, charging stations and system backends are all from different vendors. Even with the best market standards for charging plugs or communication protocols, this is still not stable yet and requires a competitive customer service.</p>
<h3><strong>9. Charging Station Design: It must be adapted to the landscape</strong></h3>
<p>The design of a charging station is especially important when it is located in an urban area. It has to be discreet and visually integrated into the landscape. Ultra-fast charging stations have generally the look of a giant box mixed with a bunch of cables which makes them look like a Christmas tree. These kinds of charging Stations are appropriate on a Motorway but definitely not at the Champs-Élysées in Paris! As you can see in the illustration picture, the Swiss charging station manufacturer, Juice Technology has understood that design is a major argument when it is located in a nice area.</p>
<h3><strong>10. Solid Business Model</strong></h3>
<p>Last but not least, a business model involving every market players from the drivers, network, and investors (charging station owner) is essential. This would ensure sustainability and growth. This does include partnerships with communities for support and access to prime locations. Commercial partnership with the automotive industry and fleet management companies are prime to grow a customer base (drivers).</p>
<p>In summary, as the market is not defined yet, it is important that <u>public charging station networks are available, open and compatible with multiple standards, infrastructures, and network</u>.</p></div>
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			</div><p>The post <a href="https://saascharge.com/what-are-the-most-important-characteristics-of-a-public-ev-charging-network/">What are the most important characteristics of a public EV charging network?</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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		<title>What is a Public EV Charging Network and how does it work?</title>
		<link>https://saascharge.com/what-is-a-public-ev-charging-network-and-how-does-it-work/</link>
					<comments>https://saascharge.com/what-is-a-public-ev-charging-network-and-how-does-it-work/#respond</comments>
		
		<dc:creator><![CDATA[richard.albrecht@ralconcept.com]]></dc:creator>
		<pubDate>Tue, 06 Aug 2019 03:08:01 +0000</pubDate>
				<category><![CDATA[CPO]]></category>
		<category><![CDATA[CSO]]></category>
		<category><![CDATA[Energy management]]></category>
		<category><![CDATA[eRoaming]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[Photovoltaic]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[V2G]]></category>
		<category><![CDATA[E-Mobility]]></category>
		<category><![CDATA[EES]]></category>
		<category><![CDATA[Electromobility]]></category>
		<category><![CDATA[EMP]]></category>
		<category><![CDATA[EVSE]]></category>
		<category><![CDATA[Hubject]]></category>
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		<guid isPermaLink="false">https://saascharge.com/?p=29801</guid>

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				<div class="et_pb_text_inner"><h1><strong>WHAT IS A PUBLIC EV CHARGING NETWORK AND HOW DOES IT WORK?</strong></h1></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1102" height="620" src="https://saascharge.com/wp-content/uploads/2024/04/saascharge_whatsanevchargingnetwork_linkedin.png" alt="" title="saascharge_whatsanevchargingnetwork_linkedin" srcset="https://saascharge.com/wp-content/uploads/2024/04/saascharge_whatsanevchargingnetwork_linkedin.png 1102w, https://saascharge.com/wp-content/uploads/2024/04/saascharge_whatsanevchargingnetwork_linkedin-980x551.png 980w, https://saascharge.com/wp-content/uploads/2024/04/saascharge_whatsanevchargingnetwork_linkedin-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1102px, 100vw" class="wp-image-31751" /></span>
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				<div class="et_pb_text_inner"><p>With the growing number of Electric Vehicles (EV) on the road, it is important to understand the importance of public EV Charging Networks. Tesla has successfully advertised his exclusive US and European Charging Station Network. However, multiple other networks are starting to invest in this market with the expectation to get important future revenues.</p>
<p>Public EV networks have basically the same utility as traditional gas stations, the structure of a mobile phone network and a similar profile than financial payment cards.</p>
<h3><strong>First of all: Is a Public EV Charging Network really important? </strong></h3>
<p>This is a fair question, because, despite the gasoline cars, the electric vehicle can actually be charged at home.  Moreover, with today’s electric cars reaching already 500 km and soon 800 km, “Home charging” is definitely going to be the prime source of charging. However, Public EV Networks are essential for three groups of customers:</p>
<ul>
<li>Urban People:  Car Driver without assigned Parking lot. In some countries that could represent up to 40% of the population</li>
<li>Occasional travellers: e.g. weekend &amp; holiday trips</li>
<li>Frequent travellers: e.g. Delivery Service, Sales Rep. Taxi…</li>
</ul>
<h3><strong>What are the equipments of a Public EV Network?</strong></h3>
<p>A Public EV Charging Network is equipped with Smart Charging Stations connected to a central control unit called a backend to manage EV driver Charging requests. Smart Charging Stations communicate over a wireless network thanks to an M2M (Machine to Machine) card which is basically a Mobile SIM card for machines.</p></div>
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				<div class="et_pb_text_inner"><p>Drivers have to use an RFID (Radio Frequency Identification) card or Smartphone application to identify and generate the charging process. The concerned Charging Station would then remotely manage the authorization request with the connected Backend.</p>
<h3><strong>How does a Public Charging Network work?</strong></h3>
<p>With the geographical complexity of Europe and the future EV market attractiveness, competition becomes obvious and wished. Indeed, a single public Charging Network covering every business roles from the Charging Station to the EV driver cannot be sustainable. It should be open and connected!</p>
<p>We can distinguish three main roles for public EV Network:</p>
<p><strong>1. Charging Station Operator (CSO)<br /></strong>CSO do manage EV Charging Networks. It means that they manage Charging Stations which belongs to multiple owners. For example Restaurant, Public Parking, Shopping Mall&#8230;<br />Example: Utilities (e-on, Vattenfall, Groupe E, Alpiq,, EDF&#8230;) EV-point (Belgium), Smatric (Austria)&#8230;</p>
<p><strong>2. E-Mobility Provider (EMP)<br /></strong>EMP do offer Charging Station Network access to EV Driver. This is a Service Provider for Retail customers with subscription or “Pay as you go” type of offers.<br />Example: OEM (VW, Renault, BMW&#8230;), Plugsurfing (Germany), The New Motion (Holland), Blue Corner (Belgium)&#8230;</p>
<p><strong>3. Mobility Network<br /></strong>The E-Mobility Network have the role to link the EMP with the CSO. This is the so cold &#8220;Network&#8221; or &#8220;E-Roaming platform&#8221;.<br />Example: International Roaming Platforms (Gireve, Hubject, e-clearing.net&#8230;), Move (Switzerland), Ladenetz (Germany)&#8230;</p>
<p>It has to be noticed that some important Market players do currently manage every role (EMP, CSO, Mobility Network). Companies such as “The New Motion” in Holland or Charge point in USA.</p>
<h3>Payment transfer: Who is paying for the charging?</h3>
<p>These market actors (CSO, EMP, Mobility Provider) are linked together to manage the financial clearing (payment process) of Driver charging transactions.</p>
<p><strong>Payment Process</strong><br /><strong>a.</strong> EV Driver charge at a Public Charging Station (e.g. Restaurant Parking)<br /><strong>b.</strong> EV Driver pays for the charging to the EMP<br /><strong>c.</strong> EMP pays for the EV Driver charging to the CSO via the E-Mobility Network<br /><strong>d.</strong> CSO do compensate for the EV Driver Charging to the Charging Station Owner (Restaurant Charging Station)</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1068" height="825" src="https://saascharge.com/wp-content/uploads/2019/07/emobility_Payment_process_post2.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/07/emobility_Payment_process_post2.jpg 1068w, https://saascharge.com/wp-content/uploads/2019/07/emobility_Payment_process_post2-300x232.jpg 300w, https://saascharge.com/wp-content/uploads/2019/07/emobility_Payment_process_post2-768x593.jpg 768w, https://saascharge.com/wp-content/uploads/2019/07/emobility_Payment_process_post2-1024x791.jpg 1024w" sizes="(max-width: 1068px) 100vw, 1068px" class="wp-image-29764" /></span>
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				<div class="et_pb_text_inner"><p><b>Comparison with the Credit Card Market<br /></b>We can compare this structure to the Payment Card Business Model. For example, a Public Charging Station can directly be compared to a Bank ATM compatible with different payment cards (Visa, American Express, Master Card…). The EMP is the Issuer, the Credit Card Network is the E-mobility Network and the CSO is the Acquirer. This payment card model, like the E-Mobility one, do supports different competitors.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1038" height="801" src="https://saascharge.com/wp-content/uploads/2019/07/credit_card_payment_process.jpg" alt="" title="" srcset="https://saascharge.com/wp-content/uploads/2019/07/credit_card_payment_process.jpg 1038w, https://saascharge.com/wp-content/uploads/2019/07/credit_card_payment_process-300x232.jpg 300w, https://saascharge.com/wp-content/uploads/2019/07/credit_card_payment_process-768x593.jpg 768w, https://saascharge.com/wp-content/uploads/2019/07/credit_card_payment_process-1024x790.jpg 1024w" sizes="(max-width: 1038px) 100vw, 1038px" class="wp-image-29765" /></span>
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				<div class="et_pb_text_inner"><h3><strong>Business Model: Who is offering what? </strong></h3>
<p><strong>E-Mobility Provider (EMP)<br /></strong>EMP do provide Charging services for EV drivers. They offer the following type of services:</p>
<ul>
<li>EV Charging Network access: Yearly Subscription fees or “pay as you” type of offers</li>
<li>Charging transactions: Price pro kWh or minutes</li>
</ul>
<p>EMP offers can be compared with what we can find with mobile phone network provider with subscriptions and usage price models.</p>
<p><strong>Charging Station Operator (CSO)<br /></strong>CSO do provide services for Charging Station Owner. They offer the following type of services:</p>
<ul>
<li>Charging Station Sales and Installations</li>
<li>Charging Station Service Management</li>
<li>Access fees to the Public Charging Network</li>
<li>Billing Services (Compensation for EV Driver charge processes)</li>
</ul>
<p><strong>Mobility Network<br /></strong>The Mobility Network Business Case is very similar than the Payment card (credit card) Business Model as mentioned in the example above. Mobility Network makes money with the generated Charging transactions on their network. However, as this market is not yet mature, different other models are currently applied.</p>
<ul>
<li>Licence price per EV driver</li>
<li>Fix setup cost per Charging</li>
</ul>
<h3><strong>I want to buy a Charging Station and be part of this market. What should I do? </strong></h3>
<p>The best way to add a Charging Station to a Public EV network is to contact a Charging Station Operator (CSO). They are going to offer you the best options to connect your Charging Station to multiple Mobility Networks. So that you can be reachable from the biggest amount of EMP’s, basically from Drivers.</p>
<h3><strong>What are the Success triggers of a public EV Charging Network? </strong></h3>
<p>The main success of a public EV Charging Network will simply be measured with the amount of Charging transactions. In other words, more EV drivers charging equals more transactions! Let say, that any Public Network is linked with the success of electric vehicles.</p>
<p>Efficiency, quality and Charging Stations infrastructure compatibility is mandatory to ensure the maximum of EV drivers stopping by. More the Public EV Network is open for multiple EMP’s, with the connection to multiple Networks (E.g. Roaming Platform), more charging transactions are likely to happen! Of course, great locations are key to ensure that EV Drivers have something interesting to do while their cars are charging. Last but not least, pricing concepts have to be smart and affordable to ensure continuous success.</p>
<p>Market roles are set, charging stations and EV cars numbers are growing. Everything is progressing to become a mass-market product in the years to come!</p></div>
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				<div class="et_pb_text_inner"><h2>Next Steps?</h2>
<p>Creating a network is possible with Saascharge. Please contact us for more information</p></div>
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				<a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://saascharge.com/contact/">Contact Saascharge</a>
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			</div><p>The post <a href="https://saascharge.com/what-is-a-public-ev-charging-network-and-how-does-it-work/">What is a Public EV Charging Network and how does it work?</a> first appeared on <a href="https://saascharge.com">Saascharge</a>.</p>]]></content:encoded>
					
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